• Will provide access to a wide range of distributors that fund houses would previously not have considered as their target market, and who currently don't have distribution agreements with.
• Means access to multiple channels for distribution, Banks, IFA's & Pension Funds, all through a single platform and single distribution agreement.
• Fund Houses only need to be concerned with one distribution agreement, with WealthCraft, to have immediate access to all authorized distributors subscribing to the platform.
• Considerably reduces the business risk associated with mutual fund transactions, 0% error rate.
• All messages date & time stamped.
• Will increase flows of business as distributors would rather deal with automated fund houses than continue with manual processes.
• Highly scalable, ability to deal with spikes in business volume as fully automated.
• Potential costs savings regarding staffing levels.
• Paperless office

• Low cost, easy to implement, SWIFT enabler.
• No impact on existing internal message types or existing work flows.
• Distributors become SWIFT members.
• Immediate access to all Fund Houses subscribing to the platform, NO need for individual distribution agreements, just subscribe to FundsMX™.
• Access to Fund Houses that individual distributors may not ordinarily have access to.
• Immediate acknowledgements from Fund Houses when trade received.
• Immediate confirmation from Fund Houses when trade executed.
• Consolidated view of client holdings.
• Later cut-off times, extended business hours.
• Potentially increased retrocession fees.
• Potentially reduced Fund Manager retention.

WealthCraft Systems Limited (NASDAQ OTCBB: WCSY) was incorporated in Hong Kong in 2003 and is a specialized wealth management solutions provider in Asia that designs, develops, markets and supports a flexible, scalable and secure wealth management platform for financial institutions who strives to achieve differentiation in their markets.

Headquartered in Hong Kong and with development centre in Shenzhen, China, WealthCraft has over sixty permanent staff including Sales & Marketing, Consultancy, Technical and Support.

WealthCraft provides the technical platform to significantly decrease costs and increase return on investment (ROI). Clients can then make accurate investment decisions through advice driven models, and actualize long term financial benefits for the investors across Asia.

The WealthCraft platform is based on: Innovation, Automation and Scalability.

• Innovation:  Pioneering the advice-driven business model in the Asia-Pacific region, providing customizable tools and business solutions for a real competitive advantage in wealth management.
• Automation:  WealthCraft's automated and integrated solution for funds distribution, from CRM to settlement, enables the profitable growth of wealth management services.
• Scalability:   WealthCraft lets financial institutions rapidly ramp up their wealth management business while managing productivity, operational costs, risk and compliance.

WealthCraft have the following well-recognized strengths in the market and industrial records up to this date:

• WealthCraft is one of the leading solution providers in the Wealth Management sector in Asia Pacific region.
• WealthCraft's vision is to assist our clients and the industry in Asia move from product selling Wealth Management, towards an advice driven process, by securing longer term customer relationship and increasing Assets under Management or Advisement.
• As a SWIFTNet Funds automation fund solution inspirer, WealthCraft's solution was the first live mutual fund Straight Through Process (STP) trading system in Asia.
• WealthCraft is also the first hosted Microsoft CRM service provider live in Asia.
• WealthCraft's unique staff structure of 70% technicians and 30% financial experts ensures our strong local domain knowledge and support with international vision and professionalism.

FundsMX™ is a web-based application platform which connects to SWIFTNet, hosted by WealthCraft Systems Limited, WealthCraft is the solution vendor and the platform service provider of FundsMX™.

FundsMX™ is based on Software-as-a-Service model. Fund distributors use the application via secure network managed by WealthCraft. Fund distributors do not pay for owning the application but pay for using it. It is an extremely attractive solution for fund distributors to use SWIFTNet Funds messages to place orders with the minimal cost and effort. It is a low cost, easy-to-implement solution for fund distributors as the communication with fund houses is based on an outsourced solution which uses 100% SWIFTNet Funds messages and SWIFT registered BICs.

On the fund house side, there will be no changes to their own systems and their existing SWIFT connection infrastructures. They just need to send and receive SWIFTNet Funds messages to FundsMX™ in the same manner as they are communicating with their existing SWIFTNet Funds-enabled counterparties currently.

For fund houses who are not able to send and receive SWIFTNet Funds messages yet, they may also join FundsMX™ as subscribers. FundsMX™ will provide customized adaptors which convert specific SWIFTNet Funds messages to the fund houses' proprietary formats before passing the orders to the fund houses' own trading systems for order processing. In this way, fund houses may still enjoy the benefit of straight through processing even though their own trading systems are unable to process SWIFTNet Funds messages natively.